Keynes’s General Theory is a famously difficult book — but it opens with three sparkling chapters, a sort of book within the book, that gives readers a very good sense of where he’s going and why it matters.
What every economist, and for that matter every writer on any subject, needs to realize is that unless you are a powerful person and people are looking for clues about what you’ll do next, nobody has to read what you write — and lecturing them about what they’re missing doesn’t help. You have to provide the hook, the pitch, whatever you want to call it, that pulls them in. It’s part of the job.
August 19, 2013